Like any other aspect of your business, your website is the central hub of your customers’ journey—one of the most important.
Whether you have a brick and mortar shop, are thinking about opening one, or want to stay completely digital, creating a remarkable online shopping experience for your customers is critical.
It is no longer enough to simply have a nice-to-look-at website.
Strategies for Developing an e-Commerce Website
If you want your customers to continue to shop at your site, it must have the functionality, design, and capability to create that noteworthy experience that customers have come to expect from shopping online.
How you create your e-commerce website can mean the difference between customers purchasing your products or moving on to another brand.
That is why it is critical to build your e-commerce store in a way that is not only cost-effective for you, but that is also easy for your customers to navigate and want to return to repeatedly.
However, with so many e-commerce website builders out there, it can be difficult to know which one is right for your business.
Investing in a platform that can scale as your business grows will ensure a seamless shopping experience throughout the customer lifecycle whilst increasing your bottom line.
Choosing the Best e-Commerce Site Builder
There are numerous e-commerce website builders to choose from however not all of them will have exactly what you need.
When choosing a platform, it is important to think about your business goals, your product, and what functionality you require. You also need to consider what level of e-commerce website maintenance you can realistically deal with on a day-to-day basis.
Here are a few e-commerce web design tips and FAQ’s to get you started on choosing the best option for your business:
Is the site builder within your organization’s budget?
E-commerce web design pricing can vary widely when it comes to e-commerce site builders, so you will need to consider how the platform’s monthly (or annual) pricing structure works with your budget.
It is a clever idea to look for a platform that offers different e-commerce web design packages so you can scale up your business and add more functionality as your needs evolve over time.
Can the site be built within your period?
If you require a custom built e-commerce website then you need to factor in development time and how that will fit with your timeline. It will usually require several weeks (or even months) to get your new site built and up-and-running. (Please put emphasis on this, can be enclosed with quotation marks while making it bigger)
Another idea is to allow enough time between completing the build and when you plan to launch your site to make sure you and your staff are completely comfortable with its functionality.
Are the available e-commerce web design templates a good fit for your brand?
Spend time exploring the e-commerce web design templates available on the e-commerce site builder you are considering ensuring there are options available that will effectively highlight your brand.
If none of the options are suitable then you will need to consider a customized theme for your online store considering the additional expense and time that will be required to have it built.
Does it integrate with the applications you need?
- Integrations will help you save time and simplify the complexities around running your online business, so make sure the e-commerce site builder you are considering ties in with the software and tools you depend on.
That means you will want to double-check that the tools you use for logistics, customer data, email marketing, etc. will integrate seamlessly with the e-commerce platform you choose.
Does the e-commerce web design agency provide support?
As you build your store, you will want to be sure there are solid support options available to you that will make the process as easy as possible—there is nothing worse than requiring help and not being able to get the answers you need.
Explore the e-commerce web design company’s support offerings and see what general resources are available around education and user guides.
Can it do everything you need, without requiring a developer?
If you are not looking to engage a developer to help you build out custom elements of your online store, you will need to be sure that the e-commerce web design company you select lets you do everything you require without external assistance.
Taking the time to carefully consider different e-commerce providers will ensure you select the one that is going to deliver exactly what you need.
An e-Commerce Website Provider Offering End-to-End Solutions
Oxygen Digital' s MarketConnect is an e-commerce solution provider designed to work seamlessly with anyone who requires a portal to sell their goods and services to the world. It provides business owners and new online shop builders, with no in-house technical resources, to create or manage what they need to grow their e-commerce business and improve their bottom line.
From managing and hosting your e-commerce website, to performing security updates and site maintenance including integrating your payment gateway, Oxygen Digital supplies certified IT specialist resources that deliver an integrated all-in-one, end-to-end e-commerce solution.
With a focus on bespoke development, and creating apps and websites to meet your organization’s requirements, it also makes your payment options under operating budgets for greater convenience and ease of use.
There are countless e-commerce tools available today and building a successful online business has never been more tangible.
Whether you are selling services or products, your business venture will benefit from being online.
With so many options to choose from, it can be overwhelming to decide what platform will deliver the best shopping experience for your customers and enable you to manage and maintain your e-commerce website easily and cost effectively.
To learn more about what e-commerce web design package will work best for your business, sign up for a free trial or request a demo today.